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People are very willing to make multiple clicks, in fact that won’t even notice they are making the clicks, if they are getting the right amount of information at each click to keep them going down the path. Should I let the web site design influence whether I book a ticket? This time I’m headed for Portugal, where I plan to use the Portugal tourism site as a case study in my workshop!
Imagine that you’ve never seen an i Pad, but I’ve just handed one to you and told you that you can read books on it.
The key to figuring out what isn't working in your life is understanding some basic psychological facts about yourself — like why we can't resist paying attention to sex and danger, or that people see what they want to see.
We've published 100 Mind-Blowing Psychological Facts You Should Know About Yourself, courtesy of Dr. Now we're highlighting our favorites from the list.
It’s just all the information thrown on the page all at once. Here’s the first page on the regions of New Zealand: Here, I see the overall map and names of the different regions.
If I hover over one of the regions in the list then I see a thumbnail of information: Continuing on with this idea of progressive disclosure, if I click on that region then I link to a page with more pictures and little more detail: There is a big map and there are tabs to go to for more information.
Before you turn on the i Pad, before you use it, you have a model in your head of what reading a book on the i Pad will be like.
Mental models are based on incomplete facts, past experiences, and even intuitive perceptions.
Well, it’s not really your fault, you (and everybody else) can’t resist looking at scenes of danger.
It’s your “old brain” telling you to PAY ATTENTION.
Cake, pretty woman, and a crash on the home page — I get emails from people who have read about the old brain in my book. I am about to head to Portugal for a week, and I was interested in exploring different possible destinations in Portugal.
They will write to me wanting advice about how they should fit a picture of cake, a woman in a bikini, and an industrial accident all at the home page of their corporate website. I may not have much time for touring (I’m going to speak at the UXLX conference there), but if I did have time, where should I go?